By Roger Duke
Article originally appeared in the Founders Journal
Gleanings from Classical Rhetoric
Aristotle states that, “[R]hetoric … does not belong to a single defined genus of [any one] subject …. [I]t is … clear … that its function is not to persuade, but to see the available means of persuasion in each case.”[2] For him, rhetoric was just like the other arts–even medicine. He goes on to explain: It is not the “function of medicine to create health but to promote this as much as possible; for it is nevertheless possible to treat well those who cannot recover health.”[3] So then, rhetoric is to the orator similarly what medicine is to the physician. It is only a tool; a tool to be used as a means to an end. And that end–the movement or persuasion of the hearers.
But it seems in contemporary times that the artistry and practice of rhetoric as a discipline, or at least its perception, has fallen on hard times. With even a cursory “ear” to current events of the evening news or an “eye” to the print media, it is possible to hear and see the “rhetoric of the Democrats,” or the “rhetoric of the Republicans,” or the “rhetoric of Hitler,” or “the Communist’s rhetoric.” Rhetoric is used and defined today in pejorative and negative terms almost exclusively. Rhetoric truly is a misunderstood discipline!
Even in religious contexts a disparaging attitude toward rhetoric abounds. Michael Beaty in his recent “Hester Lectures” to the International Association of Baptist Colleges and Universities states:
[I]n those heady West Point days of weekday drills and Saturday morning dress parades, of flower children and peace marches, of Southern pride and shame, of the soaring biblical rhetoric of Martin Luther King, Jr., and of the strident states’ rights rhetoric and self-proclaimed Christian rhetoric of Carl McIntyre and George Wallace, I became aware for the first time of some intellectually discomforting tensions (emphasis added)… [4]
To be completely fair to Beaty, the persuasive tactics of the era of the 1960s were indeed motivated by vitriol. In his address, he contrasts his days at West Point with those of his experiences after transferring to Ouachita Baptist University. There were, at that time, many negative cultural factors involving issues such as war, race, religion and generational divides. So any persuasive devices employed by antagonists on the opposite side of lightning-rod issues were bound to be interpreted as “rhetoric.” Sometimes they were even perceived as propaganda. Because of these negative uses, rhetoric has indeed received some “bad press” and an unnecessarily negative connotation. In some circles, those who choose to employ rhetoric are even considered sinister. Rhetoric in itself is neither good nor evil. Its usage determines its morality. All of us use rhetoric whether we know it or not. We are all rhetoricians–trained or not. After all; “Life is Rhetoric!”[5]







April 12, 2012
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